Gatehouse Media Center for News & Design Reviews
Challenge
With more than than 10,000 employees, 23+ million readers, 145 daily newspapers, 340 community publications and 570-plus websites, GateHouse Media needed to centralise their communications and consolidate their business applications to go along driving business growth!
Solution
Vonage Enterprise Platform, Vonage Integration Suite and SD WAN
Results
With Vonage Enterprise, Vonage Integration Suite, and SD-WAN, GateHouse Media made their transition to their deject communication platform quickly, giving customers and staff the technology they adopt.
A Centralised Platform for a Rapidly Growing Arrangement
Based in Pittsford, New York, GateHouse Media is i of the largest publishers of local-market impress and digital media in the Usa. The x,000-plus-employee visitor reaches more than 23 one thousand thousand people weekly via its 145 daily newspapers, 340 community publications and 570-plus websites in 37 states. The organisation's Center for News & Design provides creative services for GateHouse Media'due south publications, while its UpCurve partition offers marketing services to SMEs.
Background
With GateHouse Media's acquisition of hundreds of community publications and local-market place websites throughout the United states of america came its inheritance of a hodgepodge of outdated technology and business organisation communications systems. The company'south vision was to empower its acquisitions to appoint with their markets in the digital channels today's customers and subscribers most adopt, offering its circulation department, sales team, and field reporters the latest productivity, efficiency and mobility tools, integrate voice into its deject-based applications and leverage rich analytics to brand sure the open phone call queues that would facilitate subscriptions and renewals. Yet, the multiple, disparate, on-premises phone systems beyond the organisation made achieving this vision unfeasible.
To provide a mod, centralised business organisation communications platform to all of GateHouse Media's publications and spare its IT team from the burden of managing a wide variety of technologies, the publisher needed much more than than a vendor who could deliver a unified, cloud-based solution. It needed an experienced collaborator who was prepared to address the concerns and satisfy the expectations — both earlier and during the deployment — of stakeholders throughout the organisation.
GateHouse Media chose Vonage for its flexible, enterprise-grade unified communications as a service (UCaaS) platform, productivity-enhancing integration suite, award-winning SD-WAN product and all-encompassing expertise in deploying thousands of seats for large, far-flung enterprises.
The solution enabled GateHouse Media to offer its properties a comprehensive, acquirement-driving publishing ecosystem that fully supports the company'southward marketing, sales, customer service and content cosmos initiatives, integrates vocalization interactions, productivity-optimisation software, analytics and business communications tools into its key cloud-based workflows and carries out the prioritisation of vox traffic while maximising uptime reliability.
Results
Giving Customers and Staff the Technology They Demand
The Vonage Enterprise UCaaS platform replaces — with a unmarried, centralised, easy-to-manage solution — the hodgepodge of GateHouse Media's over 300 acquisitions' disparate legacy telephone systems. The solution offers innovative APIs to fix the publisher to appoint with its subscribers on the channels they most prefer (e.1000., SMS, social media, etc.), supports productivity tools similar Click to Call for the company'southward circulation section and mobility tools similar softphones, phone call recording, and call transcription for the organisation's sales team and field reporters, and leverages revenue-driving analytics to achieve open telephone call queues for subscriptions and renewals, generate reports on the effectiveness of classified ads, and more than.
Consolidating Applications and Analytics in a Single Pane of Glass
By integrating voice into GateHouse Media's Grand Suite, Salesforce and SugarCRM applications, the Vonage Integration Suite allows the publisher to take advantage of efficiency tools (e.g., screen pops and call notes embedded directly inside those applications), streamline its workflows and derive more utility and value from its digital technology investments than e'er earlier. The solution drives user adoption by providing a consolidated management console, simplifies how call data gets logged and tracked and even supports Prodoscore, a productivity-optimisation application whose automobile learning engineering helps the company proceeds valuable insights into the success of its top sales performers and replicate their behaviours beyond the greater sales team.
Accelerating the Journey to the Deject
Vonage's SD-WAN solution, SmartWAN, alleviates any bandwidth issues created by the hodgepodge of GateHouse Media's acquisitions' legacy infrastructures — and expedites their migrations to the deject — past prioritising vox traffic, elevating quality of service, enabling real-time stateful failover adequacy (i.e., in the issue of a carrier's disconnection, all calls are diverted to a secondary carrier — in real time — to make sure the publisher enjoys infrequent levels of uptime) and more than.
Source: https://www.vonage.co.uk/resources/customers/gatehouse-media/